Moon Knight – Raising the Moon

Raising the Moon

Disney+ Singapore

In honour of the highly anticipated debut of Marvel Studios' latest series, Moon Knight, Disney+ introduced an immersive activation campaign called "Raising the Moon" in Singapore, aiming to captivate potential subscribers.

Set amidst the vibrant nightlife of Clarke Quay, one of Singapore's popular destinations, this captivating event spanned three days. In intervals, it commenced with a countdown timer projected onto a colossal inflatable moon, arousing curiosity among passers-by.

Enthusiastic fans were subsequently granted access to an exclusive screening of the Moon Knight trailer, accompanied by synchronized lights and atmospheric smoke, creating a unique lunar experience like never before.

Alter Ego

Further marketing for the show with OOH. Using Lenticular in Moon Knight billboard visually depicts the contrasting alter egos of Steven Grant and Marc Spector, emphasizing the character's complexity. This interactive medium engages the audience, capturing their attention and reflecting Moon Knight's fragmented identity and internal struggle. The lenticular effect adds novelty, excitement, and memorability, enticing fans to explore the upcoming series on Disney+.