Disney 100 Village – Tan Ze Jian

Disney 100
Village

Disney 100 Village

Once in a century, the Disney Wonder Express arrives in town, transporting fans to the Disney 100 Village for an extraordinary celebration of Disney's 100th anniversary, where enchanting portals at each train station lead visitors into many thematic activations to rejoice in this remarkable milestone.

Asiatique The Riverfront, once the vibrant crossroads where East met West as the esteemed international trading port of Siam, now serves as a unique portal for Thai enthusiasts to partake in a magical journey to the worlds of Disney, Pixar, Marvel, and Star Wars.

It fills me with pride to be a member of the core team, collaborating with partners and receiving other teams' support as we witness this ambitious project's realisation.

Key Visual

Drawing inspiration from carnival-like posters adorned with Art Nouveau-style ornaments, our design aims to create a captivating visual experience by incorporating multiple layers that showcase the dynamic essence of our Disney zones, represented by beloved franchise characters.

The highly intricate and modular KV (Key Visual) features six popular characters, symbolizing the distinct Disney experience zones located at Asiatique The Riverfront. At the base, the facades of key monuments are showcased, emphasizing the convergence of wonders in one of Thailand's proudest venues.

The concept harmonizes heritage and modernity, beautifully merging Victorian aesthetics with a Disney-100 themed platinum coating, resulting in a timeless yet refreshing visual appeal.

THE PROJECT BLUEPRINT

1 Village
6 Core Team Members
7 Major Zones
12 Interactive Exhibitions
100 Years of Legacy

Unprecedented in scale, this is the largest pop-up event ever done in Southeast Asia, featuring 12 exhibitions and displays across four months while closely collaborating with Walt Disney Imagineering. Here are some of the highlights of each zones at Disney 100 Village @ Asiatique

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Rails of Animation + Disney: Art Box

Reliving iconic film moments with a collection of 14 photo spots featuring Disney and Pixar Characters at The Rails of Animation.

As Walt Disney famously said, “It all started with a mouse” and to pay tribute to 100 years of timeless storytelling, we begin with Mickey’s Art Box, a fully immersive and highly instagrammable display of animated graphics and sound.

Relive iconic film moments
with your beloved characters
during the last 10 decades

Disney Princess : Enchanted Garden

Tapping into the resource and expertise of Walt Disney Imagineering, we were able to offer consumers an extremely rare opportunity to experience all 13 Disney Princesses sculpted in life-size bronze statues amidst a floral garden with floral themes associated with each princess.

An enchanting garden is adorned with life-size bronze statues of 13 Disney Princesses

Disney Princess : Promenade

Immerse yourself in the stories of all the Disney princesses along the beautiful storybook mural at the Princess Promenade.

Beautiful storybook
murals of your beloved
Disney Princesses

Star Wars Experience

Discover iconic Star Wars vehicles and pilot one yourself at the Star Wars Experience.

Hop on and enjoy
a ride as a pilot in the
Star Wars universe

Pixar Putt

Pixar Putt, an interactive mini-golf experience, comes swinging in with 18 fun-filled putting holes inspired by your favourite Pixar films.

18 fun-filled interactive
mini-golf experience
inspired by Pixar films

Marvel Universe : The World Outside Your Window

Traverse the multi-dimensional world of your favourite Marvel Super Heroes with three themed zones featuring Marvel Comics, Marvel Cinematic Universe and Marvel Games at the Marvel Universe: The World Outside Your Window exhibition.

Multi-dimensional
world of Marvel Super Heroes with three themed zones.

Frozen Exhibition

Step into the unknown at the Frozen Exhibition featuring iconic scenes from Disney’s Frozen, along with themed photo zones.

Step into the unknown
with iconic scenes
from Disney's Frozen

Digital Add-on Experiences

To enhance visitors' experiences at various locations, we have incorporated digital AR filters featuring beloved characters into different zones, allowing guests to engage and immerse themselves in playful interactions while queuing, adding an extra layer of enjoyment to their time at these venues.

Branding

The Disney 100 Village logo has been meticulously designed with versatile permutations to suit different mediums and scenarios, ensuring its seamless integration across various platforms. Additionally, we provide a comprehensive guide for vendors and partners, enabling them to adapt the logo on merchandise, gifts, and marketing materials with ease and consistency..

Decorating the facade

The facades and common areas are decorated in a way that establishes a cohesive Disney Village atmosphere, effectively connecting the different themed zones and giving them a unified look and feel.

Tickets Design

We have designed unique tickets for each tier of the different zones, not only to grant access but also as collectible souvenirs that hold sentimental value, allowing visitors to cherish their cherished memories and experiences of the Disney 100 Village when they return home.