Club Mickey Mouse
Season 4
Disney+ Hotstar
Club Mickey Mouse makes a highly-anticipated comeback, presenting an exciting new season accompanied by a rejuvenated appearance.
My objective is to craft a fresh and captivating visual identity that transcends various marketing platforms.
Key Visual
The design direction of the campaign is to effectively capture the infectious enthusiasm and boundless energy of the cast members through dynamic compositions, visually striking graphic element, and an array of vibrant hues.
Engagement through Social
In order to intensify the marketing efforts and generate excitement around the show, we developed a series of engaging content for fans to actively participate in through various social channels. This encompassed gamification content derived from the show itself, as well as interactive experiences involving the Mouseketeers. Here are some of the series and content.
Cartoon Characters
Club Mickey Mouse members are illustrated into cartoon characters for more fun and cute assets to be used on marketing materials.
Media Toolkit Design
Design of the Gift Box containing a Ring Light and Speaker Microphone. Including a Tutorial Card for instruction to how to use.
Other Works
Disney 100 VillageIntegrated
Intel GamingSocial
Bandaid The Truth HealsSocial
Moon Knight - Raising the MoonActivation, OOH
Audi Land Of QuattroSocial
The Great Singapore ReplayIntegrated
Fun in RetailSocial
WWF Keep Haze OutSocial
Labo LaboSocial
Email: tanzejian@gmail.com
© Tan Ze Jian 2020