The Secret
of Bright

Shiseido White Lucent

Shiseido White Lucent is a collection series which they reduce dark spots and discoloration for luminous and thus giving you a perfectly bright skin. My task was to create campaign aiming at acquiring interest as Shiseido launch a new formula White Lucent product line into the existing family.

The Book of Bright

The Shiseido Book of Bright is a visual exploration of
unique beauty secrets held by woman through the ages.

Achieving brilliant-looking skin has always been the ideal for most Singaporean women. Many use skincare tips and secrets passed on through generations, while others invent their own secrets based on online search.

Shiseido knows that the ultimate quest for brighter, more radiant skin needs to go beyond age-old rituals by using PROAPPROACHx2 Technology.

A microsite is created where people can share their own secret of bright in exchange for White Lucent sample, audience can also learn more information about the product within the site.

Shiseido shares this ultimate secret with Singaporean women.

Brightening Invitation Toolkit was send to influencers to further help push the conversations.

Find Your Light - A Direct mailer printed with UV sensitive ink which reveal content upon exposure to sunlight. 
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