The Truth Heals

Band-Aid

Consumers and even healthcare professionals believed in specific wound care myths which were hurting sales numbers for Band-Aid. The Truth Heals convinces more consumers to cover more wounds with Band-Aid by showing them that covered wounds heal faster and have fewer scars than their competitors, including mother nature. 

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These content are also translated into Infographics, interactive educational content, Instagram and interactive display ads to debunk the myths and elevate the role of Band-Aid in the healing process.

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Email: tanzejian@gmail.com

© Tan Ze Jian 2020