Creating New
Retail Experience

Far East Retail Group

Today malls are heavily competitive and threathened by emergence of online retails. As the need to enhance real life shopping experience is essential, increase engagement and information from social to offline is also a key part of evolving a mall experience. Having the fun simple element of the gamification and the accessibility of playing it on Facebook itself, these series of game that was created during various festive campaigns for shoppers to play and win vouchers was a big hit and bring footfall to the malls.