National Geographic Asia – Planet Possible

How to live lighter
for our Planet

National Geographic Asia

During the pandemic, we were tasked with creating an online event that would connect with people across Asia and focus on the mission of living more sustainably on our planet. To achieve this, we paired up regional National Geographic Explorers and change makers, aiming to inform, inspire, and empower our audience to adopt lighter lifestyles on Earth.

The premiere of Planet Possible Day was broadcasted on our National Geographic Asia Facebook page, attracting thousands of fans from the region. We curated a dynamic program, blending prerecorded presentations with live discussions featuring the cast members, ensuring continuous engagement from our viewers. Additionally, we added captivating performances to entertain the audience during intervals.

Key Visual

The key visual incorporates the concept of a circular economy, portrayed through an illustrated mural. This artwork is cleverly juxtaposed with a human hand, symbolising the empowerment of individual action in safeguarding our planet.