Shiseido Beauty is strength

Beauty is
Strength

Shiseido

Shiseido Ultimune is a product that strengthens the skin’s natural powers of defense, enabling it to build its own beauty. My task was to launch the campaign for Singapore Market using the global campaign #FindYourStrength - to feature stories of how different extraordinary woman overcome their professional lives challenges with their inner strength.

Beauty and Strength do not
have to be mutually exclusive.

When people think beauty they do not think strength or resilience.

Tapping on the unique contrast of a professional fighter with beauty, Shiseido partnered with Angela Lee, ONE Women’s Atomweight World Champion as the featured extraordinary woman.

The aim of the ads was to appear like a regular beauty ads, as the ad unfold, it reveals with her professional side as a MMA fighter.

Next, we go deeper to reveal content around Angela’s inner strength story and how Ultimune helps you find your strength through interview video of Angela Lee,

Video was also cut into bitesize friendly content to share on social media.