The Great Singapore Replay

Old Classic
New Music

Temasek - The Great Singapore Replay

Singapore has a rich, but bumpy music history. Home-grown artists are breaking new ground in ways that weren’t possible for older generations. To connect Temasek with a wider audience, we turned up the volume on made-in-Singapore music – past, present and future. The result: the Great Singapore Replay, an annual program and event that bridges the gap between musical generations and puts Temasek’s values of youth and artistic enablement into action. Singapore voted on the classics they wanted to hear reimagined and local musicians came together to give them a new spin.

PHASE 01

Vote for your
favourite hits

Public are given the chance to vote for top 10 classic made in singapore songs to be reimagined by the artists through interactive microsite, OOH interactive booth placed islandwide. Social content about the campaign as well as the history of local music are also posted at this phase to ignite public of all age interest with the program.

PHASE 02

Collaboration
Journey

Journey of how the artist reimagined the choosen songs are documented into a series of webisodes. Through the journey, Artist will get to be inspired in different activities and some had a chance to meet the original singer.

PHASE 03

Grand Finale
Concert

Reimagined song was revealed in a grand finale concert held in Clark Quay, beside live performance of the reimagined songs, the carnival also includes childhood game like eraser game, kuti kuti, ice cream to reignite the memories of Singapore