Pore-fect
Skincare

Labo Labo

Labo Labo is a Japanese skincare brand that specialises in pore care. Task was to develop a series of content aiming to build awareness among young woman through engaging, educational social post. Owning the pore care category.

Creating a
“Kyute” キュッ
mnemonic for
Labo Labo

When people see “Kyute” キュッ (shrink) they will think about Labo Labo and pore tightening, the mnemonic is created to connect with brand values of energetic, young and Japanese roots. 

These mnemonic will be appearing througout the content and each type are used base on nature of the content and scenerios.

Email: tanzejian@gmail.com

© Tan Ze Jian 2020